Description of Company
The Idea Behind The Sweetheart Pageants     

Sweetheart Pageants are exciting and wholesome competitions that aims to
promote and salute outstanding women who balance school, career, family
and community service efficiently. Most importantly a Sweetheart Winner
plays an active role in promoting the role of women in today’s society. The
main emphasis of sweetheart pageants is on inner beauty, wellness, being
well-groomed, intelligence and community spirit.

Through our pageants we hope to change and enrich the lives of countless
young women in Singapore. It is a learning journey that will teach them to
take better care of themselves mentally, spiritually and physically. Only then
will these women be able to care and nurture others.       

With the Sweetheart Pageant System iGlamour Singapore hopes to change
the views of Singaporeans towards pageantry so that our winners will be
honoured for their achievements and be treated in the manner befitting a
beauty queen. A title holder can be a motivating role model in the community,
with the ability to inspire the young and old to better themselves. She can
also bring awareness to issues touching the lives of ordinary people during
the year of her reign. The possibilities for a title holder in a community is
tremendous if manage appropriately.  This is what iGlamour Singapore hopes
to achieve with our Sweetheart Pageants.

As such our pageant will change and innovate every year and not necessarily
follow the format of traditional pageants. This is to maintain a fresh and
interesting approach that will excite contestants, sponsors and audiences
alike.
We operate an events company specializing in innovative pageants and
competition. Our events provide businesses with an inexpensive opportunity
to promote their brands, products and services. We create competitions that
will attract members of the public to the selected venues and help bring
awareness to the location. We are also able to provide title-holders as an
alternative to celebrities for brand endorsements which is more cost
effective. We can also provide talents for fashion shows, print ads,
commercials, film and TV.
Sweetheart Pageants are licensed to iGlamour Singapore Pte Ltd.
Copyright 2006. iGlamour Singapore Pte Ltd. All Rights Reserved.
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Jackeline Carter
Director
Email: info@iglamour.org
MSN: iglamour@hotmail.com
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